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Vintage Ad Friday — Lux Toilet Soap

Courtesy of VintageAdBrowser

Lux toilet soap was first put on the market in the US in 1925. Lux means “light” in latin. It was also chosen because it makes one think of luxury. This explains much about their marketing campaigns. Lux was promoted by over 400 of the world’s most stunning and sensuous women. Among these were Ava Gardner, Carole Lombard, Rita Hayworth, and Betty Grable. These ads have such a glamorous feel. I just love them!

Courtesy of VintageAdBrowser


About lovelylissie

I love reading, kewpies, butterflies, thrifting, and all things vintage. I am happily married and live in NE Texas.

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