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Vintage Ad Friday – Ivory Soap

Better Homes & Gardens, March 1968

I like how this ad for Ivory dish soap plays on a woman’s desire to look younger. It’s a pretty smart marketing ploy. I think my favorite part is the hand mixer and the fluffy soap. It looks kind of like Cool Whip to me. I wonder if it really is Cool Whip instead of soap?


About lovelylissie

I love reading, kewpies, butterflies, thrifting, and all things vintage. I am happily married and live in NE Texas.

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